Can a superfood hit a saturation point? Coconut oil might just have—with Gwyneth Paltrow trumpeting its health benefits and the Huffington Post declaring the coconut oil trend “out of hand,” surely some perennial early adopters are already seeking out the next multifunctional natural product of the moment. We’ve heard talk of almond oil, but now pumpkin seed oil has stepped into the ring, and it looks like the likely replacement.
Similar to coconut oil, pumpkin seed oil (PSO) offers up a trifecta of benefits for your hair, skin, and diet. But unlike its summery counterpart, beyond cooking, PSO is best used as an ingredient in a beauty product or as a supplement, rather than simply on its own.
Related: What Happens When You Swap Your Entire Beauty Regime For Just Oil?
“PSO is rich in nutrients and can be considered a superfood,” says Anna Urban, co-founder of Aviva All-Natural Hair Revitalizer, a supplement formulated with PSO. “Rich in essential vitamins, protein, dietary fiber, minerals, and good fats, pumpkin seeds have the power to be the next ‘it’ ingredient.”
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